When Building Beats Buying: Salesforce Custom Development Approach at CG Infinity

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, often relying on Salesforce custom development to ensure specific requirements are met without adding unnecessary cost or complexity.

That balance is a hallmark of how Mike Reeves, Vice President of the Salesforce Practice at CG Infinity, advocates for clients. In one engagement, a customer considered purchasing an expensive third-party electronic signature application to support warranty requests and signup forms. Instead of defaulting to new licenses, CG Infinity collaborated with the client’s internal IT team to design and deliver a custom signature capture solution within their existing Salesforce environment. The result was a purpose-built application the client fully owns—meeting the exact requirement without ongoing licensing fees—and a clear example of how CG Infinity helps clients turn ideas into solutions while maintaining control over cost and complexity within Salesforce.