Legal
Last updated: April 18, 2026
This Privacy Policy describes how MarketScale (“MarketScale,” “we,” “our,” or “us”) collects, uses, shares, and protects personal information when you visit or interact with our websites, including marketscale.com, company.marketscale.com, shop.marketscale.com, and microsites, landing pages, and other MarketScale properties that link to this Privacy Policy.
We collect information directly from you, automatically through your use of our websites, and from third parties who support our operations.
Contact & Lead Data: Name, email address, phone number, role and company, any message or request you submit, and newsletter or resource subscriptions.
Commerce & Account Information (shop.marketscale.com): Billing and shipping details, order and transaction history, and payment details processed by our payment provider (we do not store full payment numbers).
Communications: Emails, support inquiries, and responses to surveys or feedback forms.
Device & Technical Data: IP address, browser type and version, device type and operating system, language and region settings, and general location (derived from IP).
Usage & Interaction Data: Pages viewed and time spent, scroll depth and click behavior, navigation paths and referring links, interaction with embedded media, and form click and conversion events.
Search Data: Search terms you enter, time and context of search, and interaction with resulting content. We treat search queries as behavioral data.
Cookies, Tags & Pixels: Necessary cookies (site functionality, fraud prevention, security), analytics cookies (e.g., Google Analytics, Hotjar), marketing and advertising pixels (e.g., LinkedIn Insight Tag, Meta pixels), and measurement and conversion tags. Where required by law, we request consent before using non-essential cookies.
Real-Time Search Query Transmission: When you use our search functionality, your search terms are transmitted to our servers and simultaneously to analytics and advertising partners including Google Analytics and Leadforensics. This transmission occurs in real-time as part of the search process.
We may receive information from analytics and measurement partners, advertising platforms, CRM and marketing automation systems, e-commerce payment providers, and event or content partners you interact with.
2.1 Operating Our Websites: Displaying content, responding to inquiries, and supporting e-commerce functions.
2.2 Improving Website Performance: Understanding engagement, analyzing search behavior, running A/B tests, and optimizing layouts.
2.3 Marketing & Communications: Sending newsletters, delivering event invitations and promotional messages, and measuring campaign performance. You may opt out of marketing communications at any time.
2.4 Advertising and Measurement: Building audiences for advertising, personalizing and optimizing ad delivery, and measuring conversions and cross-channel performance.
2.5 Security, Fraud Prevention & Legal Compliance: Protecting our sites and users, detecting abnormal activity, complying with legal obligations, and enforcing agreements.
2.6 SMS Communications: If you opt in to SMS, we may send text messages related to your account or promotional updates. Message frequency may vary. Standard message and data rates may apply. Reply STOP to opt out at any time. Mobile opt-in information is not shared with third parties for marketing purposes.
Necessary Cookies: Required for site functionality, form submission, and security. Cannot be disabled.
Analytics Cookies: Understand site performance, visitor behavior, scroll depth, heatmaps, and engagement (e.g., Google Analytics, Hotjar).
Marketing & Advertising Cookies: Measure campaign performance, support retargeting and interest-based advertising.
Depending on your location, our sites may present a cookie consent banner, honor Global Privacy Control (GPC) signals, and provide a “Cookie Settings” link to change preferences.
We do not sell personal information in the traditional sense.
4.1 Service Providers: We share information with vendors supporting hosting, analytics, marketing automation, email tools, advertising, order fulfillment, payment processing, and security. These partners are contractually required to protect the information.
4.2 Real-Time Data Sharing: We share certain information in real-time with analytics providers (Google Analytics, Leadforensics) and advertising partners for measurement and personalized advertising.
4.3 Co-Marketing Partnerships: We may partner with trusted third parties for joint webinars, whitepapers, or industry reports. We will clearly identify who we are sharing data with.
4.4 Marketplace and Solution Partners: When you interact with third-party solutions available through our platforms, we may share your information to facilitate those services.
4.5 Data Enrichment Services: We may collect business contact data from publicly available sources and third-party providers to enhance our services.
4.6 Third-Party Integration Risks: When you connect third-party applications, you grant those parties access per the permissions you approve. We are not responsible for their practices.
4.7 Legal Compliance & Protection: We may disclose information if required by law, to protect rights or safety, to investigate fraud, or to enforce our terms.
4.8 Corporate Transactions: If involved in a merger, acquisition, or sale, personal information may be transferred. We will notify you and describe any changes in use.
5.1 Cookie & Tracking Preferences: You can manage non-essential cookies using our cookie controls or your browser settings.
5.2 Email Marketing: All marketing emails include an unsubscribe link. You may also request removal via email.
5.3 Do Not Sell or Share (U.S. State Laws): If you reside in a state with such rights (including California under CCPA/CPRA), you may opt out of the sale or sharing of personal information via our Privacy Choices form or by emailing privacy@marketscale.com. We honor Global Privacy Control (GPC) signals.
5.4 Access, Deletion & Correction Requests: You may request access to, correction of, or deletion of personal information. Submit requests via our request form or email privacy@marketscale.com. We will respond within 45 days.
5.5 California Wiretapping Law: For California residents, we obtain express consent before any real-time transmission of search queries to third parties. You may withdraw consent by contacting privacy@marketscale.com.
We retain information for as long as necessary to provide services, meet operational and analytical needs, comply with legal obligations, and maintain business records. Account and transaction data is retained for the duration of the business relationship plus applicable legal periods. Marketing data is retained until you opt out. Analytics data is aggregated for statistical purposes; individual data is deleted after a reasonable operational period.
We use industry-standard administrative, technical, and physical safeguards including encrypted transmissions, access controls and authentication, and monitoring and threat detection. No system is perfectly secure, but we work to protect information to the best of our ability.
Our websites are intended for professional and business audiences. They are not directed to children under 13 (or 16 where applicable). We do not knowingly collect children's data. If such data is identified, we will delete it.
9.1 AI/ML Data Use: We may use personal information to develop, support, and improve AI features and functionality within our services, including using your data to train machine learning models.
9.2 AI Training Opt-Out: You may opt out of having your personal information used to train our AI models by contacting privacy@marketscale.com. This will not affect AI features that process your data in real-time to provide services.
Our websites may offer publicly accessible features such as comment sections or forums. Information you disclose there may be read, collected, and used by the public. Your posts may remain publicly accessible even after account termination. We will make reasonable efforts to remove public posts upon request.
We may process information in countries other than the one in which you reside. When required, we rely on lawful transfer mechanisms such as adequacy decisions, Standard Contractual Clauses, and Data Privacy Framework certification for transfers from the EEA, UK, and Switzerland to the United States.
If you are located in the EEA or UK, we process your personal information where: (a) we have your consent; (b) processing is necessary to perform a contract; (c) processing is in our legitimate interests and not overridden by your rights; or (d) we have a legal obligation to collect the data. You have the right to object to processing based on legitimate interests.
We may update this Privacy Policy periodically. When we do, we will update the “Last Updated” date and provide additional notice where legally required.
This section applies to California consumers under the CCPA/CPRA. In the past 12 months, we have collected identifiers, commercial information, internet or network information, geolocation data, financial information, professional data, and inferences.
Your California Rights include: the right to access, delete, correct, and opt out of the sale or sharing of personal information, the right to limit use of sensitive personal information, the right to appeal, and the right to non-discrimination.
To exercise your rights, use our Privacy Request Form or email privacy@marketscale.com. We will respond within the time frame permitted by applicable law.
In the preceding 12 months, we have “sold” or “shared” (as defined under CCPA) certain identifiers, internet activity data, and inferences to advertising partners for personalized advertising purposes.
For questions about this Privacy Policy or to exercise your privacy rights:
We will respond to your request within 45 days of receipt.
