MarketScale
24 articles

Sports & Entertainment

Fan engagement, venue tech, and live event innovation.

Virtual Physical Therapy and the Changing Landscape of Athlete Care

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Virtual Physical Therapy and the Changing Landscape of Athlete Care

Virtual care is no longer an experiment—it’s a structural shift in healthcare. Telehealth usage remains significantly higher than pre-2020 levels, and providers across disciplines are rethinking how to deliver higher-quality outcomes without the overhead and insurance constraints of traditional clinics. Meanwhile, recreational and endurance sports participation continues to rise, with millions of Americans registering…

Mike McCalley·

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The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth

The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

John Davidson·
Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism

Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism

In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight…

AJ Krow·
Coaching Insights: Inside the Relentless Pressure and Changing Realities of Modern College Football

Coaching Insights: Inside the Relentless Pressure and Changing Realities of Modern College Football

The college football carousel is spinning faster than ever—accelerated by the transfer portal, NIL, and playoff-or-bust expectations. In this environment, staff turnover isn’t just a headline; it’s a human story affecting assistants and families who don’t have eight-figure buyouts. As discussed in this episode, a widely cited estimate suggests a majority of portal entrants…

AJ Krow·
Alts Innovators: Gennaro Leo on Sports Ownership

Alts Innovators: Gennaro Leo on Sports Ownership

Welcome to the second episode in our mini-series on the alternative asset market. Gennaro Leo is a sports executive and the co-founder of Austin Sports Ventures, a firm that partners with venture capital and private equity firms to invest in and operate assets across professional sports leagues, teams, and high-growth technology startups. In this…

Adam Morrisey·
Game-Changing Marketing: Why Brands Must Embed Themselves Naturally Into Gaming Experiences

Game-Changing Marketing: Why Brands Must Embed Themselves Naturally Into Gaming Experiences

Brands that seamlessly blend into gaming worlds gain competitive advantage while developers unlock new revenue streams without compromising player experience

John Davidson·
From Flip Phones to Free-to-Play Empires: How Mobile Gaming Reshaped Business Models, Communities, and Esports

From Flip Phones to Free-to-Play Empires: How Mobile Gaming Reshaped Business Models, Communities, and Esports

Mobile gaming has quietly become the largest segment of the global gaming industry, generating about $92 billion annually—more than both PC and console games. Yet for decades, many brands and agencies underestimated its reach, focusing instead on arena-filling esports tournaments or blockbuster console titles. With nearly everyone carrying a smartphone, however, mobile has become…

John Davidson·
College Football’s AP Poll: Should Voter Rights Be Revoked?

College Football’s AP Poll: Should Voter Rights Be Revoked?

The early weeks of college football are once again putting the AP poll under a microscope, with a controversial ballot sparking debate over voter accountability and the disconnect between initial rankings and on-field performance. At the same time, financial pressures are reshaping both college and pro football, from coaching buyouts to roster strain created by…

AJ Krow·
Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation

Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…

AJ Krow·
Unlock The Power of Collective Knowledge at HFMA

Unlock The Power of Collective Knowledge at HFMA

Industry leaders gather to share revenue cycle insights and advance healthcare financial management practices

Waterlabs Ai·
From Metal Cubbies to Smart Lockers: The Rise of Luxury Athlete Spaces

From Metal Cubbies to Smart Lockers: The Rise of Luxury Athlete Spaces

Athletic programs are investing millions in high-tech locker rooms to compete for talent in an increasingly competitive recruitment landscape

AJ Krow·
Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends

Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends

Young audiences are abandoning polished corporate messaging in favor of raw, authentic storytelling that builds genuine connections with brands

Geoff Short·
What Super Bowl 59 Taught Us About UGC

What Super Bowl 59 Taught Us About UGC

Fan-created content became the heartbeat of Super Bowl 59, revealing how brands can harness real experiences to amplify their reach

Katie Steinberg·
Super Bowl Security Playbook: What the Chiefs, Eagles, and Top Defenses Get Right

Super Bowl Security Playbook: What the Chiefs, Eagles, and Top Defenses Get Right

Elite teams apply the same defensive intelligence to game day safety as they do to winning plays

Oosto·
The Framework Series – Episode 2: VTO

The Framework Series – Episode 2: VTO

Structured operational systems help leadership teams align priorities and accelerate sustainable growth beyond what unguided scaling can achieve

Business Services·
Performance Coaching – Episode 6: Thank You

Performance Coaching – Episode 6: Thank You

Deliberate preparation and self-awareness separate high performers from the rest, whether on stage or in the boardroom

Business Services·
Eric Dickerson Turns Career Struggles into Lessons for Young Players

Eric Dickerson Turns Career Struggles into Lessons for Young Players

A Hall of Famer shares how setbacks on and off the field became the foundation for mentoring the next generation of athletes

Katie Steinberg·
When Sports Meets Business Strategies: How A Former NFL Player Became A Success In The World Of Business

When Sports Meets Business Strategies: How A Former NFL Player Became A Success In The World Of Business

Retirement from professional sports leaves most athletes broke, yet some build thriving businesses by applying competitive discipline and teamwork lessons to en

Rafael Abreu·
What Makes the Perfect Driving Range? Standard Golf’s Vice President Matt Pauli Breaks It Down

What Makes the Perfect Driving Range? Standard Golf’s Vice President Matt Pauli Breaks It Down

The overlooked design choices that transform a golf range from functional to exceptional

Sports And Entertainment·
Standard Golf: The World’s Leading Manufacturer of Golf Accessories Since 1910

Standard Golf: The World’s Leading Manufacturer of Golf Accessories Since 1910

This century-old manufacturer has built a global business by helping golf courses elevate their brand through custom accessories

Standard Golf·
Thank A Superintendent Day: Honoring the Passion, Dedication, and Expertise of Golf Course Superintendents

Thank A Superintendent Day: Honoring the Passion, Dedication, and Expertise of Golf Course Superintendents

The professionals behind every perfect putt work year-round to maintain courses while protecting the environment they steward

Sports And Entertainment·
Standard Golf Unveils Budget-Friendly Hammerstrike Hole Cutter for 2025

Standard Golf Unveils Budget-Friendly Hammerstrike Hole Cutter for 2025

Groundskeepers can now access professional-grade hole-cutting technology at a fraction of the price without sacrificing essential performance features

Standard Golf·
Standard Golf’s New Magnum Pro Hole Cutter is Engineered for Stable, Precise Cup Cutting

Standard Golf’s New Magnum Pro Hole Cutter is Engineered for Stable, Precise Cup Cutting

Groundskeepers gain unprecedented accuracy and comfort with a redesigned cup cutter featuring stabilizing screws, built-in leveling, and ergonomic improvements

Standard Golf·
Standard Golf’s New Products for 2025: Turf Align Pro, Magnum Pro Hole Cutter, Deluxe Cup Setter

Standard Golf’s New Products for 2025: Turf Align Pro, Magnum Pro Hole Cutter, Deluxe Cup Setter

Golf course operators can now streamline maintenance workflows with 14 new tools built to save time and improve playing surface consistency

Standard Golf·

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