MarketScale
24 articles

Architecture & Design

Trends shaping the built environment — from sustainable materials to smart spaces.

OpenAI–Cerebras Deal Signals Selective Inference Optimization, Not Replacement of GPUs

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OpenAI–Cerebras Deal Signals Selective Inference Optimization, Not Replacement of GPUs

OpenAI’s partnership with Cerebras has raised questions about the future of GPUs in inference workloads. Cerebras uses a wafer-scale architecture that places an entire cluster onto a single silicon chip. This design reduces communication overhead and is built to improve latency and throughput for large-scale inference. QumulusAI Senior Product Manager Mark Jackson says Cerebras’…

Qumulusai·

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Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery

Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery

Client-centric Salesforce delivery requires partners to embed advocacy into every phase of implementation, not just during launch

Turning Corporate Discipline into Startup Momentum: The New Blueprint for Modern Marketing Leadership

Turning Corporate Discipline into Startup Momentum: The New Blueprint for Modern Marketing Leadership

Seasoned executives are blending corporate rigor with startup agility to unlock faster growth and innovation across industries

Bringing Security into the Blueprint: How Early Collaboration Builds Safer Spaces

Bringing Security into the Blueprint: How Early Collaboration Builds Safer Spaces

Too often, security is treated as an afterthought — something added once a building is nearly complete. On Security Sessions, Paula Balmori Beltrán, Global Director of Security Design and Integration at Brivo, talks with Brian Petruzzi, Head of Global Services Design, Engineering, and Construction at Meta, about why that needs to change. Petruzzi emphasizes the…

Paula Balmori·
Why Discernment and Curiosity Matter in Career and Life: A Conversation with Mark Morinishi

Why Discernment and Curiosity Matter in Career and Life: A Conversation with Mark Morinishi

Career paths rarely move in a straight line. For Mark Morinishi, the road wound from designing playgrounds to teaching English in Japan, and eventually to leading digital engagement at a Bay Area church. His story raises a timely question: how do we find purpose when our professional lives take unexpected turns? This episode explores what…

Digital Artisans·
The Future of Employer Benefits: Balancing Rising Healthcare Costs with Creative, Employee-Centered Perks

The Future of Employer Benefits: Balancing Rising Healthcare Costs with Creative, Employee-Centered Perks

The landscape of employee benefits has undergone a seismic shift in the last decade. From the rise of telemedicine to the introduction of lifestyle spending accounts and stipends for services like DoorDash and HelloFresh, employers are reimagining how they support workers in a post-pandemic, inflation-conscious world. With healthcare costs rising and talent competition intensifying,…

Kevin Stevenson·
The Hidden Goldmine in Your Construction Blueprint: Why Smart Irrigation Systems Are Revolutionizing Development

The Hidden Goldmine in Your Construction Blueprint: Why Smart Irrigation Systems Are Revolutionizing Development

In the scorching California sun, David Shellu watched as two neighboring developments raced through the permitting process. One sailed through approvals in record time. The other languished in bureaucratic purgatory for months. The difference? A few thousand dollars worth of smart irrigation technology planned into the blueprints from day one. “I’ve seen projects get…

Architecture And Design·
What RoboTaxis Can Teach Us About the Future of AI Editing

What RoboTaxis Can Teach Us About the Future of AI Editing

RoboTaxis aren’t just a tech upgrade. They change the way we think about movement, control, and experience. Same goes for AI in media. We’re not just cutting steps out of editing. We’re changing the creative process itself. RoboTaxis took out the driver and reimagined the ride. Our tools remove the manual grind and give creators…

Raul Reyeszumeta·
The Revenue Growth Blueprint: Build Trust, Expand Services, and Put Quality First

The Revenue Growth Blueprint: Build Trust, Expand Services, and Put Quality First

The used car industry isn’t just about inventory anymore; it’s about trust, timing, and the experience buyers remember. As digital expectations rise, independent dealerships are feeling the pressure to move faster and show up where customers are searching. According to BrightEdge, Google search impressions jumped 49% year-over-year following the rollout of AI Overviews, reflecting…

Chip Rosales·
Aspen Was Quiet, But the Design Was Loud: One Month On

Aspen Was Quiet, But the Design Was Loud: One Month On

Back in April, MarketScale sent me to Aspen for something different. Not a content conference. Not a summit. Not a class. But an immersive experience to get inspired, to learn, and to reconnect with design in a deeper way. The trip was immersive, planned and invested in by the company, and came at the right…

Raul Reyeszumeta·
Smarter Video Security with Symmetry CompleteView

Smarter Video Security with Symmetry CompleteView

AI-powered video management transforms how organizations detect threats and respond faster across their facilities

Software And Technology·
ISC West Sneak Peak

ISC West Sneak Peak

The security industry's largest gathering reveals what's next for innovation in access control and operational efficiency

Dickson Kendrick·
Titan Cloud Shines at NACS 2023 with Fuel Asset Optimization Launch

Titan Cloud Shines at NACS 2023 with Fuel Asset Optimization Launch

A fuel management platform debut signals a shift toward data-driven efficiency in the convenience retail sector

Titan Cloud·
Formula One: Driving Success with Data and AI

Formula One: Driving Success with Data and AI

Elite racing teams leverage AI and cloud infrastructure to transform raw performance data into competitive advantages on the track

Extreme Networks·
The Path to Sustainable Transformation Is Rooted in Strategy, Execution and Reflection

The Path to Sustainable Transformation Is Rooted in Strategy, Execution and Reflection

Most transformation efforts fail because organizations rely on ambition alone rather than building the systems needed to sustain real change

Adam Morrisey·
Tech-Infused Workplace Design: The Key to Enhancing Appeal and Flexibility in the Hybrid Era

Tech-Infused Workplace Design: The Key to Enhancing Appeal and Flexibility in the Hybrid Era

Companies redesigning spaces for hybrid teams find that blending smart technology with human-focused amenities becomes essential to retaining talent and fosteri

Ben Thomas·
Quality Check: Panasonic PT-RZ120 WUXGA Projector at Rentex

Quality Check: Panasonic PT-RZ120 WUXGA Projector at Rentex

Rigorous testing protocols ensure high-brightness projection equipment meets demanding event requirements before customer deployment

Rentex·
Enhancing Efficiency: Upgrades at Rentex Anaheim Warehouse

Enhancing Efficiency: Upgrades at Rentex Anaheim Warehouse

Strategic infrastructure investments enable faster inventory access and more reliable order fulfillment for regional customers

Rentex·
Applied Digital and NVIDIA are Solving AI Applications Efficiency Crisis with Next-Gen Data Centers

Applied Digital and NVIDIA are Solving AI Applications Efficiency Crisis with Next-Gen Data Centers

Infrastructure built to handle AI's massive computational demands while dramatically reducing wasted energy and operational costs

Software And Technology·
Water Conservation and Sustainability Are Critical for a Data Center’s Success

Water Conservation and Sustainability Are Critical for a Data Center’s Success

Data center operators are discovering that water efficiency directly impacts their bottom line and competitive advantage in an increasingly resource-conscious m

Software And Technology·
NVIDIA’s A100, H100, and Speedy Roadmap Drive Market Leadership

NVIDIA’s A100, H100, and Speedy Roadmap Drive Market Leadership

Aggressive innovation cycles and next-generation chip releases are cementing one company's dominance in the booming AI hardware race

Software And Technology·
Why Trees Are Becoming Line Items in Commercial Property Risk Models

Why Trees Are Becoming Line Items in Commercial Property Risk Models

Mature trees can add thousands to property value, but most commercial owners ignore them until failure creates costly liability and insurance claims

Carlos Gil·
Video Monitoring for Public Safety is Now in a Predictive Era

Video Monitoring for Public Safety is Now in a Predictive Era

AI-powered video systems now anticipate threats rather than simply documenting them after incidents occur

Adam Coughran·
Access Control Systems Provide First-Line Defense and Layered Security

Access Control Systems Provide First-Line Defense and Layered Security

Layered security strategies begin with intelligent entry point management, creating measurable advantages against evolving threats

Adam Coughran·

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