MarketScale
24 articles

Hospitality

Guest experience, hotel tech, and travel industry trends.

The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling

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The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling

Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…

Calvin Tilokee·

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Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue

Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

Calvin Tilokee·
From Wall Street to World Travel: Scott Eddy’s Journey to Becoming Hospitality’s No-Nonsense Voice

From Wall Street to World Travel: Scott Eddy’s Journey to Becoming Hospitality’s No-Nonsense Voice

In 2019, travel and tourism contributed a whopping 10.4% of global GDP — a figure that vanished almost overnight when the pandemic brought the world to a standstill. Today, the industry has clawed its way back to that same share of the global economy, but travelers have changed. They no longer settle for polished marketing…

Calvin Tilokee·
How Hotels Bounce Back From the Unexpected

How Hotels Bounce Back From the Unexpected

In this episode of Inside Restoration & Recovery, host Martha Lewis sits down with Josh Creznic, Director of Hospitality Services at BMS CAT, to unpack the unique challenges and critical priorities in hotel restoration. With over two decades of experience in hospitality—spanning major brands like Marriott and Wyndham—Josh brings deep insight into how restoration…

Martha Lewis·
From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs

From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs

Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….

Calvin Tilokee·
The Outdoor Advantage: Enhancing Guest Experience Through Design, Flexibility, and Functionality

The Outdoor Advantage: Enhancing Guest Experience Through Design, Flexibility, and Functionality

As guests increasingly prioritize wellness, sustainability, and immersive experiences, hotels are transforming their outdoor environments into multifunctional retreats that blend comfort with connection to nature. A 2024 research study found that 58 percent of travelers preferred hotels embracing sustainability practices—such as reducing plastic and promoting eco-friendly amenities, highlighting the growing importance of intentional, guest-focused…

Business Services·
Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI

Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

Calvin Tilokee·
Leaders Driving Hospitality Career Development Must Embrace Tech, Inclusion, and Risk

Leaders Driving Hospitality Career Development Must Embrace Tech, Inclusion, and Risk

The hospitality industry is under mounting pressure to modernize to meet guest expectations for seamless, tech-driven experiences and also develop leaders who can drive that transformation. According to Rackspace Technology, only 28% of travel and hospitality companies qualify as “AI leaders”— those aligning strategy, compliance, and training with real-world deployment. Another 28% remain in…

Calvin Tilokee·
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results

Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results

As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…

Calvin Tilokee·
Using Technology to Elevate Hospitality

Using Technology to Elevate Hospitality

Guest expectations are forcing hospitality leaders to reimagine service delivery through smarter tools and data-driven personalization strategies

Ben Thomas·
Maestro PMS All-In-One Solution Provider Unveils 2025 Tech Roadmap Featuring API Interface Expansion, Embedded Payment Processing Enhancements and More

Maestro PMS All-In-One Solution Provider Unveils 2025 Tech Roadmap Featuring API Interface Expansion, Embedded Payment Processing Enhancements and More

The property management platform is prioritizing seamless integrations and payment flexibility to help independent hoteliers streamline operations in 2025

Hospitality·
How Independent Hotels are Relying on PMS Technology to Recoup ROI in 2025

How Independent Hotels are Relying on PMS Technology to Recoup ROI in 2025

Smaller hotel operators are consolidating fragmented software systems into unified platforms that streamline daily operations and boost profitability

Hospitality·
The Impact of Collaboration with Visual Matrix

The Impact of Collaboration with Visual Matrix

Independent hoteliers unlock operational efficiency and guest satisfaction by partnering with integrated property management technology

Hospitality·
Gift Cards and Alternative Payments: Their Place in the Hotel Operations Ecosystem

Gift Cards and Alternative Payments: Their Place in the Hotel Operations Ecosystem

Technical limitations in hotel payment systems are preventing properties from capitalizing on the gift card opportunity

Hospitality·
Suchi Reddy Thoughts On AI and Automation

Suchi Reddy Thoughts On AI and Automation

Leaders in hospitality are leveraging AI to streamline operations without sacrificing the personalized guest experiences that drive loyalty

Hospitality·
Caring Back: How Robust & Flexible PMS is Improving Your Guests’ Arrival Experience

Caring Back: How Robust & Flexible PMS is Improving Your Guests’ Arrival Experience

Hoteliers are turning to smarter systems to reclaim control of the guest arrival process and eliminate costly inconsistencies

Hospitality·
Rising To Every Occasion Teaser

Rising To Every Occasion Teaser

Hotel leaders transforming guest feedback into competitive advantage through personalized service innovation

Hospitality·
Olde Mill Inn Leveraging Maestro All-In-One PMS and LodgIQ AI Integration to Wow Guests, Drive Revenues

Olde Mill Inn Leveraging Maestro All-In-One PMS and LodgIQ AI Integration to Wow Guests, Drive Revenues

Data-driven technology integration is helping this New Jersey venue optimize operations and unlock new revenue streams through predictive insights

Hospitality·
Visual Matrix Is Going To BITAC

Visual Matrix Is Going To BITAC

A hospitality tech innovator brings its unified property management platform to a major industry conference to showcase how automation transforms guest experien

Hospitality·
Planning for Tomorrow: Four All-In-One PMS Technologies Driving Hotelier Success in 2025

Planning for Tomorrow: Four All-In-One PMS Technologies Driving Hotelier Success in 2025

Independent hoteliers are consolidating fragmented systems into unified platforms to streamline operations and boost guest satisfaction this year

Hospitality·
Maestro All-In-One PMS and Data Plus Collaborate to  Provide Seamless End-To-End Integrations for the Famed Francisco Grande Hotel & Golf Resort

Maestro All-In-One PMS and Data Plus Collaborate to Provide Seamless End-To-End Integrations for the Famed Francisco Grande Hotel & Golf Resort

A historic golf resort streamlines operations across departments by connecting its property management and financial systems into one unified platform

Hospitality·
Cash in Hand: Examining the Role Hotel PMS Plays in Digital Tipping and Employee Rewards

Cash in Hand: Examining the Role Hotel PMS Plays in Digital Tipping and Employee Rewards

As cashless payments dominate travel, hotels must rethink how their property management systems support both digital tipping and worker compensation

Hospitality·
Why Travelers Prefer Single Guest Itineraries

Why Travelers Prefer Single Guest Itineraries

Hotels gain competitive advantage by consolidating guest information into one seamless travel itinerary that reduces friction and increases bookings

Hospitality·
Customer Reviews Shape Hospitality Brand Success. How Do You Turn Reviews Into Revenue?

Customer Reviews Shape Hospitality Brand Success. How Do You Turn Reviews Into Revenue?

Most hotel guests rely on reviews as much as amenities when making booking decisions, making reputation management a revenue driver

Daniel Litwin·

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