One marketer. Nationwide stories. Output of a full team.

BMS CAT's single marketing director, Alexis Dawson, scaled content production across nationwide disaster recovery job sites — generating output equivalent to a 3–4 person team, with a 25% lift in social engagement and 15% increase in inbound inquiries.

Nationwide operation. One marketing person.

BMS CAT is a national leader in disaster recovery, restoration, and construction — responding to fires, floods, and facility emergencies across the United States. Their work happens at job sites across the country, often under intense time pressure. Director of Marketing Alexis Dawson was the entire marketing team — responsible for capturing, producing, and distributing all content from every active site.

Field teams as content contributors.

MarketScale activated BMS CAT's nationwide network as an always-on content source. General managers uploaded photos, drone footage, and video directly from job sites — flood footage, fire response, restoration progress. MarketScale's production team handled editing, optimization, and distribution. Single shoots generated case studies, social clips, and internal videos. Regional managers created localized content while maintaining brand consistency.

Nationwide stories. One person. No bottlenecks.

BMS CAT now publishes customer stories from job sites across the country — consistently, on-brand, without additional headcount. Social engagement on customer story content rose 25%. Inbound inquiries citing customer stories during sales calls increased 15%. The company's reach expanded into hospitality, education, logistics, law enforcement, and healthcare — five new industries, powered by distributed content capture.